Tag Archives: public relations

Can Social Media Help Overcome Business Silos?

Social media touches every aspect of a business. Whether it’s sales, marketing, information technology, customer service or human resources, functions throughout the enterprise can benefit from social media tools. What question comes up most often for these businesses? It’s how … Continue reading

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Are You Making This Basic Media Interview Mistake?

You’re flattered when a reporter calls to ask your help with an article or TV report. It’s an acknowledgement of your industry or subject-matter expertise. Perhaps you’re looking forward to the boost to your business or career the media interview … Continue reading

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Does Your Crisis Communications Plan Have You Covered?

Do you know the top concern of board members of public and private companies? According to a survey, 69 percent say risks to their organizations’ reputations worry them most. With a constant stream of news about faulty products, corporate scandals, … Continue reading

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What’s in a (Brand) Name?

It’s been a tough go lately at Netflix. The company angered customers several weeks ago by introducing separate pricing on its DVD-by-mail and streaming video offerings. That criticism only compounded this week when Netflix revealed a new brand name for … Continue reading

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Is Your News Release Too Staid?

When Google announced it acquired restaurant, hotel and travel guide Zagat on Sept. 8, 2011, it did so with a haiku on Twitter and a Zagat-style rating for Google on the survey site. An article in The New York Times … Continue reading

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7 Things Playing an Online Word Game Taught Me about Communications

By Christine Sullivan, Creative Considerations Introducing a language lover to a crossword-type game you play with a friend online is like locking a cookie monster overnight in a bakery. Can you spell devour? A few months since downloading the popular … Continue reading

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Adding Multimedia Content to Your Press Release Improves Views

For more than a hundred years, PR professionals have used the press release as a way to interest journalists who might report on an organization’s news, including its products, positions and people. Today, the news release still serves that traditional … Continue reading

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