Tag Archives: Qwikster

Update: What’s in a (Brand) Name?

Was Netflix reacting to customer feedback this week when it undid the split between its streaming video and DVD businesses? Upset customers certainly registered their displeasure at the separation. In a blog post last month, CEO Reed Hastings apologized for … Continue reading

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What’s in a (Brand) Name?

It’s been a tough go lately at Netflix. The company angered customers several weeks ago by introducing separate pricing on its DVD-by-mail and streaming video offerings. That criticism only compounded this week when Netflix revealed a new brand name for … Continue reading

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