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Tag Archives: research
When a sports participant lacks confidence, a coach might advise the player to “fake it until you make it.” In other words, if you act as though you’re confident, you’ll eventually develop real confidence. It’s a mindset. Similarly, adopting a … Continue reading
Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and marketing firm. While conducting a brand … Continue reading
Journalist Jonah Lehrer previewed his new book “Imagine: How Creativity Works” in the March 9 edition of The Wall Street Journal. Whether it was the author’s encouraging tone or his myth-breaking stance about who really fits the creative profile, the … Continue reading
Today, the first Friday in March, we honor the contributions of employees to business success. Established by Recognition Professionals International in 1995, Employee Appreciation Day gives employers a chance to recognize and reward staffers who bring their loyalty, commitment and … Continue reading