Tag Archives: research

Can Social Media Help Overcome Business Silos?

Social media touches every aspect of a business. Whether it’s sales, marketing, information technology, customer service or human resources, functions throughout the enterprise can benefit from social media tools. What question comes up most often for these businesses? It’s how … Continue reading

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Become a Content King with Ideas from the Ultimate Content Creator

According to new research from the Content Marketing Institute and Marketing Profs, 60 percent of marketers plan to devote more of their budgets to content marketing in 2012. This is an increase of 9 percent from the prior year’s survey. … Continue reading

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Update: What’s in a (Brand) Name?

Was Netflix reacting to customer feedback this week when it undid the split between its streaming video and DVD businesses? Upset customers certainly registered their displeasure at the separation. In a blog post last month, CEO Reed Hastings apologized for … Continue reading

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Does Your Audience Use Social Networking Sites?

I often use studies from The Pew Internet & American Life Project to analyze audience behavior. Recently, researchers Mary Madden and Kathryn Zickhuhr released a study on adult use of social networking sites (SNS) — think MySpace, Facebook or LinkedIn. … Continue reading

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How Mobile Is Your Audience?

Recently, a plane’s malfunction stranded me overnight in Denver. Since it was just before a holiday weekend, the airline’s customer service representative let me know hotel rooms were scarce. I was on my own for the next 15 hours. What … Continue reading

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