Tag Archives: SEO

New Study Shows PR in Transition from Old School to New School

Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading

Posted in Public Relations | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Adding Multimedia Content to Your Press Release Improves Views

For more than a hundred years, PR professionals have used the press release as a way to interest journalists who might report on an organization’s news, including its products, positions and people. Today, the news release still serves that traditional … Continue reading

Posted in Public Relations | Tagged , , , , , | 1 Comment