Tag Archives: storytelling

​What “The Artist” Can Teach Us about Communications

We didn’t need dialogue. We had faces. Norma Desmond Sunset Boulevard Later today, I’ll be among millions worldwide watching the 84th annual Academy Awards. Although surprises do happen, this year’s favorite for best picture is director Michel Hazanavicius’s homage to … Continue reading

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A Communications Resource and Eight Tips for Memorable Leadership

If you write, present or simply seek inspiration from thought leaders, you may be interested in a new resource from TED. The team behind “ideas worth spreading” has collected memorable quotes from its presenters in categories that include business, creativity, … Continue reading

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Putting Visual Storytelling to Work for Your Brand

Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading

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Marketing Trend: Bringing Products to Life

As a long-time Honda brand loyalist, I was drawn to the story of Million Mile Joe LoCicero. LoCicero’s meticulous auto maintenance and Honda’s well-documented reliability allowed him to achieve a remarkable feat for his 1990 pre-owned Accord — returning the … Continue reading

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Does Your Child’s Name Predict Leadership Success?

BabyCenter, a parenting website, just announced the most popular baby names of 2011. Almost immediately, I recalled a story released by LinkedIn earlier this year highlighting the most common names for CEOs. For fun, I thought I’d take a look … Continue reading

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Are You Making This Basic Media Interview Mistake?

You’re flattered when a reporter calls to ask your help with an article or TV report. It’s an acknowledgement of your industry or subject-matter expertise. Perhaps you’re looking forward to the boost to your business or career the media interview … Continue reading

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Four TED Talks to Inspire Your Creativity — Part Two

In Part One, we met visual storyteller Béatrice Coron and arts educator Sir Ken Robinson. The series concludes with insights from a writer and a film director on how they create. Writer Curiosity drives Amy Tan’s creative process. It serves … Continue reading

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Four TED Talks to Inspire Your Creativity — Part One

TED Talks (Technology, Entertainment and Design) feature some of the world’s most intriguing speakers, who share ideas worth spreading. Recently, I discovered four speakers whose experiences with the creative process, while distinct, have commonalities. You’ll find the first part of … Continue reading

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Want Your Messages to Stick? Storytelling Can Help

Since the death of Apple’s Steve Jobs, many have analyzed his contributions and noted his lasting place in history. But it is the personal stories of his life that truly illustrate his unique combination of creative genius, business leadership and … Continue reading

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How to Use Design Thinking to Become a Creative Problem Solver

A fish doesn’t know it’s wet. David Kelley, founder of leading design firm IDEO, shares a one-liner from his mentor to illustrate the idea that sometimes we are so close to a problem we are unable to spot the underlying … Continue reading

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