Tag Archives: strategy

Social Media Best Practices for B2B Marketers Still Emerging

Forrester Research anticipates that B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Will that spending make a difference for B2B companies looking to increase lead generation and sales? Without … Continue reading

Posted in Social Media | Tagged , , , , , , , | 1 Comment

How Mobile Is Your Audience?

Recently, a plane’s malfunction stranded me overnight in Denver. Since it was just before a holiday weekend, the airline’s customer service representative let me know hotel rooms were scarce. I was on my own for the next 15 hours. What … Continue reading

Posted in Public Relations, Social Media | Tagged , , , , , , , , , | 2 Comments