Tag Archives: Twitter

New Study Shows PR in Transition from Old School to New School

Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading

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A Communications Resource and Eight Tips for Memorable Leadership

If you write, present or simply seek inspiration from thought leaders, you may be interested in a new resource from TED. The team behind “ideas worth spreading” has collected memorable quotes from its presenters in categories that include business, creativity, … Continue reading

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Tweeting the Big Game

Sunday’s big game gave viewers a lot to Tweet about — the action on the field, the half-time entertainment and the sometimes-memorable ads. According to the micro-blogging service: This compares to a peak of 4,046 Tweets per second during last … Continue reading

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Putting Visual Storytelling to Work for Your Brand

Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading

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Wrapping Up 2011 with Insights from Three Communications Experts

With the end of the year approaching, I asked several expert communicators to share an “aha” or insight from the past year and reflect on how it will impact their practice of communications in the year ahead. Each has mastered … Continue reading

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Become a Content King with Ideas from the Ultimate Content Creator

According to new research from the Content Marketing Institute and Marketing Profs, 60 percent of marketers plan to devote more of their budgets to content marketing in 2012. This is an increase of 9 percent from the prior year’s survey. … Continue reading

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Hey, Tweeter. Are You Really Free as a Bird?

Do you use Twitter at work? Can a value be attached to the account’s followers? A recent lawsuit filed by South Carolina-based interactive mobile news and reviews site PhoneDog Media puts the sum at $2.50 per month per follower. As … Continue reading

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The No. 1 Reason Americans Use Social Networks

Two-thirds of online adults report using social media tools. The Pew Internet & American Life Project surveyed 2,277 adults age 18 and older last spring to explore their motivations for using platforms such as Facebook, Twitter, MySpace or LinkedIn. The … Continue reading

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News You Can Use: Three Finds on Surfing the Web This Week

Marketer’s top strategy. Content continues its reign as marketing’s king, according to the 400 marketers who participated in HiveFire’s recent B2B marketing trends survey. Content marketing, which is the creation and publication of original content, is the top strategy of … Continue reading

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Update: What’s in a (Brand) Name?

Was Netflix reacting to customer feedback this week when it undid the split between its streaming video and DVD businesses? Upset customers certainly registered their displeasure at the separation. In a blog post last month, CEO Reed Hastings apologized for … Continue reading

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