Tag Archives: Twitter

Should Your Business Avoid Social Media?

If you haven’t analyzed how social media tools can advance your business goals, jumping in may not be right for you — at least yet. Although social media are increasingly important tools for businesses, it’s important to have a strategy … Continue reading

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Could a Change to LinkedIn Affect Your Business?

Last week, Twitter announced the introduction of political advertising to leverage its platform. This week, LinkedIn unveiled plans for a major advertising push, according to a report in Adweek by Ki Mae Heussner. Is this announcement a signal for brands … Continue reading

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News You Can Use: Three Finds on Surfing the Web This Week

Influence. Which social networking site leads in influencing online purchases? According to a study of shopping behavior by Kantar Media Compete, Twitter ranks first. More than a third of consumers reported that Twitter has been influential or extremely influential in … Continue reading

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What’s in a (Brand) Name?

It’s been a tough go lately at Netflix. The company angered customers several weeks ago by introducing separate pricing on its DVD-by-mail and streaming video offerings. That criticism only compounded this week when Netflix revealed a new brand name for … Continue reading

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Is Your News Release Too Staid?

When Google announced it acquired restaurant, hotel and travel guide Zagat on Sept. 8, 2011, it did so with a haiku on Twitter and a Zagat-style rating for Google on the survey site. An article in The New York Times … Continue reading

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An Entrepreneur’s How-To for Accessing Creativity

Whether you can teach creativity to business students continues to spark debate. But Christopher “Biz” Stone, co-founder of Twitter Inc., believes it’s ours to access. This fall, Stone will guide M.B.A. students at UC Berkeley’s Haas School of Business in … Continue reading

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What I Learned Last Week From Best Buy’s CEO

If you’re a professional communicator, you’ve got a fan in Brian Dunn, Best Buy’s CEO. In listening to him*, I learned that the man loves communicating. He places a high priority on engaging in conversations, whether it’s with customers, shareholders, … Continue reading

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A 5-Point Checklist for Business-to-Business Social Media

Can a B2B brand steal a competitor’s thunder with the creative use of social media? Technology company AMD did in 2009, when they organized a TweetUp* during the Intel Developer Forum at San Francisco’s Moscone Center. Although AMD’s marketers might … Continue reading

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