Tag Archives: United States

The American Dream Is Alive And Well, But Different

The deep recession that began in December 2007 officially ended in June 2009. But the effects live on. In fact, many consumers remain worried. Yet, despite continuing fears, Americans still show resilience and optimism, according to a new survey. Released … Continue reading

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Wikipedia and Public Relations: Toward More Accuracy and Understanding

Are you among the 53 percent of adult online Americans who use Wikipedia? Wikipedia entries often lead Internet search results. So many who are beginning a research project find it a helpful starting point. And, increasingly, reporters are using it … Continue reading

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Are You Part of the E-Reading Trend?

Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past 12 months. This compares … Continue reading

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Interested in Media? Here’s an Interactive Map to Bookmark

Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener service, have … Continue reading

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Weekend Inspiration: 11 Ways to Think Like a Leader

Through the years, philosophers, scholars and management consultants have attempted to describe the ingredients of good leadership. Is there a recipe you can follow? Or are you born a leader? The low expectations for leaders of all types — business, … Continue reading

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New Study Shows PR in Transition from Old School to New School

Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC Annenberg Strategic Communication and Public Relations Center has tracked that … Continue reading

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Does the Trend Toward Digital Paywalls Affect You?

Although The Wall Street Journal offers some free content, it launched its digital edition in the mid-90s with a paid subscription model. As of September 2011*, more than 537,000 readers were paying for online access, with 80,000 of these accessing … Continue reading

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How to Really Celebrate Employee Appreciation Day

Today, the first Friday in March, we honor the contributions of employees to business success. Established by Recognition Professionals International in 1995, Employee Appreciation Day gives employers a chance to recognize and reward staffers who bring their loyalty, commitment and … Continue reading

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Whom Do You Trust?

Increasing global skepticism is a theme that will inform creative communicators’ plans this year. The World Economic Forum (WEF) concluded its invitation-only annual meeting in Davos, Switzerland, last weekend. The 2,600 global attendees included CEOs, political leaders, media representatives and … Continue reading

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Putting Visual Storytelling to Work for Your Brand

Does it seem that as soon as you’ve mastered one social networking tool, another appears? One promising site for brands whose business or product has a strong visual component is Pinterest. A virtual bulletin board, it describes itself as a … Continue reading

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